Environmental
Pollution and daily exposure create a need for protection that feels immediate, not clinical.
Biotech business case · April 2026
Exposome
Protection
&
Repair
An active-beauty recommendation for L’Oréal Paris, translating environmental, emotional and digital stress into one clear day-to-night skincare concept.
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The brief
Beauty protection for life as it is actually lived.
Young adults do not experience skin stress in isolated categories. Pollution, pressure and screen-led routines overlap. The opportunity was to make that invisible accumulation understandable—and actionable.
Audience insight
Three pressures.
One active response.
Emotional
Stress and fatigue show up on skin, making recovery part of the beauty conversation.
Digital
Always-on routines blur day and night, calling for a ritual that restores rhythm.
The response
From city days
to restoring nights.
A two-moment system brings the idea to life: shield and energise through the day, then calm and repair at night. Ingredient stories make the science tangible; the routine makes it memorable.
Inside the system
Science, translated
into a collection.
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