Entrepreneurial chapter · 2023—2024
From Ideas
to Action
大电视百货 · Turn Me On
A vintage experiment
From what I saw,
to what I could do,
to something real.
A self-started vintage fashion experiment that became a hands-on education in building a brand from sourcing to storytelling.
- 01
Secured ¥50K in funding to launch a cross-border vintage clothing brand.
- 02
Managed sourcing, import logistics, compliance, quality control and visual direction.
- 03
Built product photography, listings, SEO and social media across Xiaohongshu and international channels.
- 04
Reached ¥5,000 revenue in the first three months and converted more than 60% of followers into active buyers.
Strategy became logistics.
Taste became direction.
An idea became evidence.